This Applebee’s prototype photography project was a lot of fun, albeit challenging.
This was originally scheduled as a twilight shot, but a two week span of really bad weather — rain, wind, and completely gray and overcast skies — meant putting off photography until after the restaurant had opened for business. And once the restaurant was opened to customers I couldn’t do a twilight shot because the parking lot was jam-packed with cars!
So we opted for an early morning shot before the restaurant starts welcoming customer at 11 am. It made things a bit challenging because I had only a limited time to set up and style each shot. After getting all the lights turned on and the camera prepped for the first shot the sky start was just starting to turn a beautiful reddish orange.
I made many exposures at each of the selected locations; with shots that encompass huge brightness ranges you have to blend multiple images together in order to be able to make everything visible.
Of course nothing ever goes smoothly. In two of the photos above you’ll notice that the “Logo Lights” aren’t lit — they were either burnt out or there was a problem with the electrical, but they wouldn’t come on. I was able to save the day’s work by turning on the lights in post production.