With so much mediocre photography used in commercial advertising, it’s not surprising that imagery isn’t the first thing a business owner thinks about in relation to his or her marketing. But 85% of all the information we take in is visual, and the images you use to present your company to your clients and prospects must be the best possible. A business that uses powerful, imaginative, and technically perfect photographs finds itself far ahead of its competition. Winning the next client becomes much easier because pictures speak volumes about the way your business is perceived.
The availability of digital technologies has created hundreds and thousands of photographers — don’t ask a talented amateur to take your commercial photos! It’s very important to consider a photographer’s actual experience. An experienced commercial photographer will be able to assess and evaluate any scenario and properly expose and/or light the subject or setting regardless of shifting circumstances (such as poor weather conditions). Greg Phelps has been inside the industry for decades and knows how to negotiate his way through tough situations.
A good commercial photographer can also add value by bringing up ideas you may not have considered yourself. Greg’s vast experience is evident in his management of logistics and his people skills — excellent customer service is the hallmark of a top commercial photographer. Greg understands that his business is totally dependent on satisfying his clients. He gives every project his all to ensure clients get way more than they expected, and he always guarantees his work.